Nottinghamshire Insight

Mosaic Groups and Types

Mosaic Groups and Types

The table below shows the breakdown of the Mosaic Groups and Types using the Mosaic 7 classification. Further details of each Group and Type can be found via the Experian Segmentation Portal. To find out more please contact the Public Health team

Group Description Type Description

High status city dwellers living in central locations and pursuing careers with high rewards

A01 Global high flyers and moneyed families living luxurious lifestyles in the most exclusive boroughs (No type A01 in Nottinghamshire)
A02 High status households owning elegant homes in accessible inner suburbs where they enjoy city life in comfort
A03 City professionals renting premium-priced flats in prestige central locations (No type A03 in Nottinghamshire)
A04 Career-minded 20 and 30-somethings renting expensive apartments in highly commutable areas of major cities (No type A04 in Nottinghamshire)

Established families in large detached homes living upmarket lifestyles

B05 Asset-rich families with substantial income, established in distinctive, expansive homes in wealthy enclaves
B06 Retired residents in sizeable homes whose finances are secured by significant assets and generous pensions
B07 High-achieving families living fast-track lives, advancing careers, finances and their school-age kids' development
B08 Well-off families in upmarket suburban homes where grown-up children benefit from continued financial support
B09 Mature couples in comfortable detached houses who have the means to enjoy their empty-nest status

Well-off owners in rural locations enjoying the benefits of country life

C10 Prosperous owners of country houses including affluent families, successful farmers and second-home owners
C11 Country-loving families pursuing a rural idyll in comfortable village homes, many commuting some distance to work
C12 Older households appreciating rural calm in stand-alone houses within agricultural landscapes
C13 Retirees enjoying pleasant village locations with amenities to service their social and practical needs
D Householders living in less expensive homes in village communities D14

Mature households living in developments around larger villages with good transport links

D15 Rural families in affordable village homes who are reliant on the local economy for jobs
D16 Pensioners living in inexpensive housing in out of the way locations
D17 Inter-dependent households living in the most remote communities with long travel times to larger towns (No type D17 in Nottinghamshire)

Elderly people with assets who are enjoying a comfortable retirement

E18 Financially-secure elders on good pensions, now mostly living alone in comfortable suburban homes
E19 Peace-seeking seniors appreciating the calm of bungalow estates designed for the older owners
E20 Lifelong couples in standard suburban homes, often enjoying retirement through grandchildren and gardening
E21 Senior singles owning affordable but pleasant homes, whose reduced incomes are satisfactory

Mature suburban owners living settled lives in mid-range housing


Long-term couples with mid-range incomes whose adult children have returned to the shelter of the family home

F23 Active families with adult children and some teens, giving prolonged support to the next generation
F24 Pre-retirement couples enjoying greater space and reduced commitments since their children left home
F25 Single mature owners settled in traditional suburban homes working in intermediate occupations
G Thriving families who are busy bringing up children and following careers G26 Affluent families with growing children living in upmarket housing in city environs
G27 Well-qualified older singles with incomes from successful professional careers in good quality housing
G28 Busy couples in modern detached homes juggling the demands of school-age children and careers
G29 Professional families with children in traditional mid-range suburbs where neighbours are often older

Younger households settling down in housing priced within their means

H30 Families with school-age children, who have bought the best house they can afford within popular neighbourhoods
H31 Settled families with children, owning modest 3-bed semis in areas where there's more house for less money
H32 Young owners settling into the affordable homes they have bought in established suburbs
H33 Professional families with children in traditional mid-range suburbs where neighbours are often older
H34 Occupants of brand new homes who are often younger singles or couples with children
H35 Independent young singles on starter salaries choosing to rent homes in family suburbs

Families with limited resources who budget to make ends meet

I36 Stable families with children, renting higher value homes from social landlords
I37 Families providing lodgings for adult children and gaining the benefit of pooled resources
I38 Busy families with children, who own their low-cost homes and budget carefully
I39 Families with children in low value social houses making limited resources go a long way

Single people renting low cost homes for the short term

J40 Younger singles and couples, some with children, setting up home in low value rented properties
J41 Young people endeavouring to gain employment footholds while renting cheap flats and terraces
J42 Maturing singles in employment who are renting affordable homes for the short-term
J43 Transient renters of low cost accommodation often within older properties
K Urban residents renting high density housing from social landlords K44 Long-term renters of inner city social flats who have witnessed many changes
K45 Households renting social flats in busy city suburbs where many nationalities live as neighbours (No type K45 in Nottinghamshire)

K46 Tenants of social flats located in high rise blocks, often living alone (No type K46 in Nottinghamshire)
K47 Singles renting small social flats in town centres
K48 Older social renters settled in low value homes who are experienced at budgeting

Elderly people with limited pension income, mostly living alone

L49 Ageing singles with basic income renting small flats in centrally located developments
L50 Penny-wise elderly singles renting in developments of compact social homes
L51 Elderly living in specialised accommodation including retirement homes, villages and complexes
L52 Longstanding elderly renters of social homes who have seen neighbours change to a mix of owners and renters
L53 Single elderly who are long-term owners of their low value properties which provide some financial security

Mature homeowners of value homes enjoying stable lifestyles

M54 Ageing couples who have owned their inexpensive home for many years while working in routine jobs
M55 Older owners whose adult children are sharing their modest home while striving to gain independence
M56 Hard-working mature singles who own their budget houses and earn modest wages

Residents of settled urban communities with a strong sense of identity

N57 Established older households owning city homes in diverse neighbourhoods
N58 Thriving families with good incomes in diverse suburbs
N59 Large families living in traditional terraces in neighbourhoods with a strong community identity
N60 Older residents owning small inner suburban properties with good access to amenities
O Educated young people privately renting in urban neighbourhoods O61 Professionals in their 20s & 30s progressing in their field of work from commutable properties


City-loving youngsters renting central flats in vibrant locations close to jobs and night life
O63 Successful young renters ready to move to follow worthwhile incomes from service sector jobs
O64 Singles renting affordable private flats further away from central amenities and often on main roads
O65 Inhabitants of the university fringe where students and older residents mix in cosmopolitan locations
O66 Students living in high density accommodation close to universities and educational centres